New Arborist Gear and a Business Academy: Ways to Look More Professional
TCI Magazine published a roundup of new products ahead of TCI EXPO. It covers climbing and rigging gear, and two items stand out for how a tree company presents itself to customers.
A tilt monitor that produces client reports
The roundup describes a cloud-connected monitor that tracks how a tree moves, compares that movement with local wind data, and can generate reports for clients. Other new gear in the list includes a mechanical Prusik, rigging blocks and crane slings.
A business course from TCIA
TCIA has launched a Tree Care Business Academy. Its first course covers administration, insurance, risk management and regulations, and a finance course is planned.
Why it matters for your marketing
Homeowners often cannot judge the quality of tree work, so they judge professionalism instead. Both of these help you look more professional:
- Written reports. If you use any assessment tool, show the customer a clear report. It supports your recommendation and gives you proof to show on your site.
- Training and credentials. Mention business and safety training on your website and your Google Business Profile.
A caution: a tool or course is not a guarantee of results. Say what you actually do, and don't overstate it.